4 July 2021 | Written By: Dhamma | Edited By: Evelyn

Brand Existence:
A Methodology of Motion Branding

"Brand Existence is an authentic methodology owned by Sculpt Visual, guiding and clarifying about how to use motion branding strategically to achieve clear and strategic goals for a brand"

Brand Existence. A Guidelines of motion branding

Brand Existence. A Guidance of Motion Branding. | Picture By: Karina

As discussed before in our motion branding article, a framework is needed to do motion branding strategically. Moreover, the characteristics of branding as social science itself become a challenge in doing motion branding. The framework must consider all these aspects, in order to work well. So that the output can really benefit the brand.

 

We, Sculpt Visual as a motion branding consultant, have a framework in the form of a methodology called Brand Existence.

What is Brand Existence?

Brand Existence is an authentic methodology owned by Sculpt Visual, guiding and clarifying about how to use motion branding strategically to achieve clear and strategic goals for a brand. Because we believe that a brand should live as a persona, remembered as that persona, and loved through that persona.

 

In brand existence, there are several processes which in broad outline are assessment, research, analysis, and ideation. Where, in each of these steps, there are our tools that function to properly do motion branding strategically.

How powerful is Brand Existence?

Talk about how powerful brand existence is. Just imagine, through motion, your brand can really come alive, be remembered, and loved by the audience. In addition, Brand Existence also answers the uncertainty of branding itself as a social science. Plus, Sculpt Visual always improves Brand Existence as the trend in branding develops.

The usual motion graphics that only beautify the visuals have been juggled into motion branding. Build and innovate every brand to live as persona, remembered as that persona, and loved through that persona.

How can I use Brand Existence for my own brand?

Unfortunately, until now Sculpt Visual did not open Brand Existence as a public framework. Brand Existence is still an internal "book" of Sculpt Visual in carrying out each project.

 

But don't worry, if you agree to sculpt your brand with us in a project. We will provide guidance on motion branding using brand existence. So that in the future, you can do your own motion branding! with guidance from Brand Existence.

The Power of Brand Existence. | Picture By: Karina

If I'm a motion graphic designer, can I use Brand Existence?

Simple answer, no. Brand Existence is still a secret as an internal “book” of Sculpt Visual. However, if you are really curious and interested in using it, you can register yourself to be one of us.