Updated: Aug 22, 2021
Brand archetype is the personification of behaviors and provides a roadmap that enables your brand to more accurately appealing to a given desire with a specific personality. There are 12 brand archetypes:
Archetypal mix consists of core archetype and influencer archetype. Your core archetype may need to be aligned with your industry archetype (depending on your sector). If so, you need to get creative with your influencer archetype.