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Brand Gesture

Brand Gesture is a tool owned by Sculpt Visual that acts as a standard for brands to integrate their motion branding. Brand Gesture has 4 dimensions that are:

- Brand Character

- Brand Movement

- Motion Purpose

- Motion Attribute

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A collection of stories owned by the brand

Brand Ensoulment is how a brand can be live as a persona, have a soul on it.

Brand Existence is an authentic methodology owned by Sculpt Visual, guiding and clarifying about how to use motion branding strategically to achieve clear and strategic goals for a brand. More at www

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