Teman Startup
"Teman Startup as a mediator for Startup to achieve their goals. We don't want to patronizing. On the other side, we have a value that is be trusted and reliable. We want to deliver all our values, beliefs, story as a brand.
Kevin Sudewo, Chief Operating Officer
Project overview
Objective
Result
Strong and clear brand imagery.
Through motion branding.
Creation that delivers a meaningful
stories behind Teman Startup branding.
Teman Startup want to communicate their value and belief to their market. They have unique values and beliefs, that will help Startup Founder to achieve their goals. By being a mediator, Teman Startup bridge Startup Founder on 2 sides, are a big and small brand. Teman Startup want to communicate their value and belief through motion branding, as a new interesting way to do branding.
Besides their own goals, Sculpt Visual saw another potential goal that can be achieved too through motion branding. The potential goal that will bring many opportunities for Teman Startup, if strategized well. Sculpt Visual set another goal that are having strong and authentic brand imagery for Teman Startup, comparing to their competitor.
With a hope that they can have a strong and authentic image on that market, comparing to their competitor. Teman Startup as an ecosystem for every founder to grow and educate, with every value and story Teman Startup has. Teman Startup wants to achieve those goals through motion branding, a new way to do branding.
With in-depth brand analysis, and anthropological research Sculpt Visual shaped a key statement to be delivered in every motion branding output. Seeing Startup on both 2 sides, Sculpt Visual made an equalizer for it that is "interact", to learn and also educate. Then Sculpt Visual mixed it with Teman Startup's branding, and built it to be a key persona, then made it into a key statement that is "Teman Startup as an ecosystem for their friends to interact".
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Sculpt Visual integrated and delivered that key persona and key statement in a form of motion identity. Unconsciously shaping more than just an image, but a persona for Teman Startup. A persona that is authentic and strong, to convince Teman Startup's target customer to be loyal to Teman Startup.
Project output
Motion Identity: Motion Logo
Sculpt Visual create a motion logo for Teman Startup with a message that is "interact in an ecosystem". This motion logo delivers that message so that Teman Startup have strong and authentic imagery compared to their competitor and also works as a recall for Teman Startup, make Teman Startup easy to be recalled in their audience's mind.
Sculpt Visual collaborated with Soundlit Studio for audio branding on this output.
Motion Asset: Website Loading
Website as one of the most visited Teman Startup's platforms. It is very interesting for us to insert a hidden message on it, through motion branding. We started with thinking about how we insert it so that people can inevitably seeing it. In short, we finally made a website loading animation for Teman Startup, with a purpose that is to strengthen Teman Startup imagery that we want to create, and also create a better waiting experience.
Motion Identity: Bumper video
Teman Startup have a sub-brand named Teman Startup Academy. Teman Startup Academy use video for their classes to educate founders. We made a bumper for that video with a purpose that are to make an "educational" mood for the audiences and to strengthen Teman Startup imagery.
Sculpt Visual collaborated with Soundlit Studio for audio branding on this output.
We couldn't publish some parts of this project, as it is confidential.
All parts that have been published, have been discussed with the clients.
Client Lead
Kevin Sudewo: Chief Operating Officer
Yulissa Christie: Project Officer
Consultant
Dhamma Viriya Chandra: Chief Executive Officer
Karina Rahma: Graphic Designer
Sculpt Visual and Teman Startup
Copyright © June 2021
June 21, 2021
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